A$AP Rocky: Testing the Waters
"Sotheby's — that is something new." — Jon Caramanica, The New York Times
Live-streamed globally on YouTube. Debuted at #4 on the Billboard 200.
A live performance installation at Sotheby's New York, conceived by A$AP Rocky as the centerpiece launch event for his album TESTING — live-streamed on YouTube to a global audience.
The piece placed Rocky inside a sealed plexiglass box on the auction house floor, where he underwent 90 minutes of physical and psychological tests as a meditation on fame, distraction, and artistic pressure. Covered by The New York Times and widely cited as a turning point in how artists use performance art to launch cultural moments.
Concept by A$AP Rocky.
Produced with Remarkable Entertainment.
Directed by Ellie Heyman
Participants included A$AP Ferg, Dev Hynes,and A$AP Twelvyy.
Scenic Design: Christopher & Justin Swader
Lighting Design: Mary Ellen Stebbins
Costume Design: Tilly Grimes
Sound Design: Jerome Ellis
Choreography: Kuperman Brothers